Copying is a dead end. This is why you need a point of view. Today, access to materials, factories, and references is universal. Anyone can build something that technically holds up. Anyone can replicate a silhouette, a feature, or a finish. The baseline expectation is no longer originality. It’s creating something unique. The Problem with Designing Without a Point of View When design starts with comparison instead of conviction, products lose meaning. They check boxes. The