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Dry Dirt Road

OUR PROCESS

Every project starts with clarity. We align your vision, build a roadmap, and move step by step toward a market-ready product. With structure and experience, we turn ideas into reality, clear, collaborative, and effective.

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KICK-OFF STRATEGY SESSION

We get aligned on your vision, goals, and where you’re at in the product journey.


You get:

  • Market research through industry sales date & trend analysis

  • Full roadmap calendar created for all the steps to come together

  • Alignment on design, material & key feature direction

 

 ~2–3 Weeks

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DESIGN THE PRODUCT

We explore the product, dial in materials, and review iterations until the design is ready for development.


You get:

  • Concept sketches

  • Materials selected

  • Final design approval

 ~5 Weeks

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BUILD & TEST

We turn your design into real samples, revise based on fit, trims, feedback, and guide factory coordination.


You get:

  • Tech packs

  • 2–3 rounds of prototypes

  • Development partner alignment

~16–20 Weeks

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PREP FOR PRODUCTION

 We finalize sizing, packaging, and pre-production samples to ensure everything is ready for the factory floor.


You get:

  • Pre-production sample

  • Size specs

  • Packaging standards

~8 Weeks

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PRODUCE & MANAGE

 We finalize sizing, packaging, and pre-production samples to ensure everything is ready for the factory floor.


You get:

  • Pre-production sample

  • Size specs

  • Packaging standards

~8 Weeks

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CREATE MEDIA & LAUNCH

We launch your product with content that tells its story and a rollout plan that builds excitement. From photo and video to launch-day support, we ensure your brand shows up consistently and with purpose.


You get:

  • Product lifestyle photo/video

  • Launch copy for key channels 

  • Launch day support

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SHIP & DELIVER

What happens:
We arrange shipping, importation, and make sure your product ends up where it needs to go.


You get:

  • Shipping coordinated

  • Final delivery to warehouse

 ~6 Weeks

READY TO BRING YOUR PRODUCT TO LIFE?

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