PROCESS
We work with our clients in many different capacities – and regularly act as an extension of their businesses.
We pride ourselves in becoming their go-to product creator and handling everything from design, development, production, and quality management.
Our goal is to take the product creation process off our client's hands and give them back the time to drive the brand vision through marketing and sales.
Step 01- Line Planning
PLANNING THE LINE
The thought and planning behind a line is incredibly important to its success. Having a solid vision, management structure, and execution procedure is integral to an efficient process. That's why we manage everything from the competitor analysis, research, planning, and merchandising to ensure all bases are covered.
Step 02 - Design
FUNCTION FIRST
For us, the aesthetics of a garment come from its function and performance first. We strive to fully understand both the root activity and user performance, and use this to build gear in the most effective way possible. We fully consider construction, fabric, and production efficiency to ensure our product vision will be executed to the highest standard.
Step 03 - Sourcing
MATERIAL MADNESS
We are on a never-ending hunt for the world's best performance fabrics and trims. Our goal is always to give product users the highest level of performance, while also paying attention to trends and popular styles. Although we have countless options in our extensive in-house fabric library, we also travel globally to fabric mills and tradeshows to seek out new technologies in the world of performance fabrics.
Step 04 - Sampling
DOWN TO THE DETAILS
Our development resources are some of the best in the industry and allow us to work quickly and efficiently through the design process. We manage everything down to the smallest detail to ensure quality, cost, lead times, and measurements are accurate. This ensures high quality production samples for both WERX and the client to review.
Step 05 - Production Sourcing
PARTNER IN PRODUCTION
Once designs are complete and all the details are ironed out, it's time to find the optimal production partner for your product. Our global network of factories gives us the opportunity to choose an ideal partner that specializes in your specific category. We take factors such as cost, geography, capacity, production size, and logistics into play to ensure a fast turnaround time, and consistently high-quality output.
Step 06 - Prototype Reviews
FIT IS KING
Once the samples are in, our team inspects every inch of the product to ensure production accuracy. We measure the samples against our specs and test them in their intended environment. Design changes are made, as necessary, until the product is perfect on all fronts and meets client expectations.
Step 07 - Production Management
WATCHDOG
Once production begins, we have team members onsite who inspect the first batch of completed products. This ensures that our client, the factory, and our team are all on the same page with what's being produced, and safeguards against any surprises down the road. This extra effort allows us to promise production accuracy and efficiency to our clients.
Step 08 - Shipping
DELIVERY
It's the moment we've all been waiting for –production is complete, and the only step left is getting the product in your hands. We use a network of freight forwarders and import agents to ensure safe passage and entry into the country. Our team manages transport by air or sea, as well as customs and local transportation.
Step 09 - Media
STORYTELLING
All the hard work that's been put into the product creation process needs to be shared with your customers, they really do care and they want to come on the journey with you. With in-studio photo & video shoots, product and brand copywriting, and in the field lifestyle content capturing - we can help bring your product and brand to life.