Why we see Dyneema everywhere in the outdoor industry right now. Walk in any outdoor store and you'll see a lot Dyneema as a fabric choice.

Why Norda is having their moment right now and how they are doing it. Performance based and technologically advanced shoes meet a cultural shift.

Sustainability is an old idea with old ways. In order to fully be sustainable as a brand you need to keep up with the changes. This is how to win as a future oriented brand.