We’ve seen it all from disrupter brands.  Especially in running Cowboys running. Gorp to the core. Sunnies that look like your dads.   The disrupter running brands of 2025 have given us a lot to learn from in 2026.  Mirror, mirror, on the wall, who will be the fairest of them all?  The fairest will be those who understand these three things in 2026.    Performance will be assumed, meaning will differentiate.   Every brand under the sun labels clothes as “lightweight”, "perfor