Client:
Truewerk
Business Stage:
Evolution Years
Category:
Workwear
WERX Role:
Design, Develop, Produce
Making Workwear Make Sense.
Tired of the old school stigma and apparel options for the modern day tradesman, Truewerk set out to elevate the performance of workwear and elevate the outlook of the true craft that goes into this line of work.
The Collab
Truewerk approached WERX to take over their product design, development and production management to allow the owner and internal team to focus on Truwerk’s overall brand vision and marketing strategy.
Challenges
Goals
WERX came in and became an extension of the Truewerk company, and acted as their design, development and production management wing of their company handling all responsibilities with their product, even making some products in-house in the WERX Studio.
The initial challenge that we wanted to tackle was updating and make overall brand design aesthetic more uniform and functionally progressive to serve the trade industry. Furthering the challenge was passing off this consistency to the in-house design team that would eventually take ahold within Truewerk.
Truewerk's inherent vision and drive was already great, it was just a bit scattered. Auditing the entire brand product offering helped us find out which styles were driving most of the success of the brand, and pulling out the products that were either outliers in design language or not big sellers but had potential to be.
Approach
We audited the entire brand product offerings to find out which styles were driving most of the success of the brand, and pulling out the products that were either outliers in design language or not big sellers (but had potential to be).
Focusing on what the brand’s vision was and what customers were gravitating towards, we were able to create a design aesthetic to follow to update the winners and revamp the slower styles to be more consistent throughout the entire range. We also audited all the materials used to ensure quality could be increased while consistency and efficiency could be increased to raise the overall brand standards while increasing margins through optimizing usage.
Our Process
Leveraging upon the brand's success and reputation within the pants category, we expanded the line to offer a pant, and eventually every layer, for most work environments. The need for comfort, protection and durability were the main pillars to build out the line assorment for, as well as uniform and special projects to drive the innovation within the brand.
Another key to the project scope was creating operating manuals, standards and working protocols for the source base and internal team to follow. Auditing the factory working flow and complete operating set-up allowed us to instill new standards that increased production efficiencies and output.
The Result
Focusing on what the brand’s vision was and what the customers were gravitating towards, we were able to create a design aesthetic to follow to update the winners and revamp the slower styles to be more consistent throughout the entire range.
We also audited all the materials used to ensure quality could be increased while consistency and efficiency could be increased to raise the overall brand standards while increasing margins through optimizing usage. WERX collaborated with Truewerk to create multiple categories and lines, while utilizing several tiers of fabrics to make a system based product assortment.
Where are they now?
Truewerk skyrocketed in growth, which quickly reached a demand scale that made an in-house product development team a necessity. WERX worked with the Truewerk management to download and pass off the responsibilities to their new internal product team, giving them the ability to continue their growth and focus under one roof. Truewerk’s growth has no signs of letting up.
