WERX was founded in 2005, and the mission was simple: to provide a firm that acts as an innovative vessel to assist brands in launching their product. Founder and Creative Director Mike Fischer recognized that there is a plethora of great ideators, innovators, designers that don’t have the resources to launch an apparel or gear brand line.
WERX is based in Fort Collins, Colorado where the outdoor elements are at our fingertips. On the slope, on the trail, or in the field, our team has the opportunity to observe new trends in apparel and gear and has endless locations to test our products in real-life elements. We are fortunate to work in an environment that feeds our creativity and inspires us daily. Our studio is conducive to product design summits, prototype reviews, and energetic brainstorming sessions alike.
Our large and ever-expanding list of suppliers gives our clients the greatest advantage in their competitive marketplace. Our team can frequently be found overseas reviewing development and inspecting production.
Since 2009 we have operated a full-time WERX office in Asia that supports design, sourcing, and production. This satellite location gives us a competitive advantage and helps us resolve production issues quickly and efficiently.