Client:
LIVSN Designs
Business Stage:
Start-up
Category:
Outdoor Lifestyle
WERX Role:
Design, Develop, Produce
UNDERSTANDING INSPIRATION
LIVSN’s values are rooted in the translation of the brand’s name, a Swedish word “livsnjutare” meaning “one who loves life deeply; an enjoyer of life”. LIVSN is predicated on quality that stems from one of their company cornerstornes: eliminate excess by producing apparel that eliminates the need for any. In other words, make apparel that is so good, you won't search or need anything better.
The Collab
The collaboration started at the 2016 Outdoor Retailer show when LIVSN founder Andrew, connected with WERX. We immediately had a strong synergy and shared a desire to create next level outdoor products. We spent ample time together at the show looking at fabrics and trims, and shortly thereafter kicked off the LIVSN design process with WERX.
The initial goal of the collaboration between LIVSN and WERX was to design and develop the best outdoor pant on the market.
The pant was intended to be versatile and usable across multiple environments and lifestyles, clean enough to wear around town, and durable and fitting well enough to be used for outdoor adventures such as mountain climbing. These same techniques and technologies were later used to develop other garments under LIVSN.
Goals
The Challenge
Big roadblocks need effective solutions
One of the major challenges facing LIVSN was how to compete against the industry giants in the outdoor apparel market. These companies had already built up a loyal customer base, which made it difficult for LIVSN to gain a foothold in the market as a start-up brand with products if it didn't offer a distinct differentiating point of view.
Our Approach
Looking at every top level functional and lifestyle outdoor pant in the market, we fielded panels of users to hear what they loved and disliked about each and were able to tune into what was missing and how we could bring to create a superior product.
With sustainability leading the way, we dove into pant material fabrications, yarns and yarn sourcing to create a woven fabric that could check all the boxes we were looking for in regards to the mission for highest level environmentally friendly and giving the hand feel and durability that was needed to hold up to the users’ adventures. Then approaching the fit and functional pocketing that would give the user all that was needed.
The Process
THIS IS A PLACEHOLDER PARAGRAPH. result was the Flex Canvas pant, a product that exceeded all expectations. The pant was made using a unique woven fabric that was both durable and comfortable, and it quickly gained a strong following among users.
The pant was also successful in launching through three successful crowd funding campaigns, which allowed LIVSN to bring their product to market and reach a wider audience.
Results
The result was the Flex Canvas pant, a product that exceeded all expectations. The pant was made using a unique woven fabric that was both durable and comfortable, and it quickly gained a strong following among users.
The pant was also successful in launching through three successful crowd funding campaigns, which allowed LIVSN to bring their product to market and reach a wider audience.
Where are they now?
Since the success of the Flex Canvas pant, the collaboration between LIVSN and WERX has continued to thrive and expand. They have introduced new fabrications, silhouettes, and a women's collection, ensuring that they are serving a wide range of body types and preferences.
LIVSN continues to be one of the fastest growing outdoor brands on the market, bringing their unique design aesthetic and focus on sustainability to a wider audience. We can definitely say that LIVSN has created a respected and well-regarded outdoor apparel brand that is committed to sustainability and quality.