First Ascent for Eddie Bauer
In early 2009, Eddie Bauer called us with the interest to discuss a new brand expansion they were interested in doing to regain their footing as a pinnacle brand leader in the outdoor market, as where they started from their founding. The goal was to create a line like no other. A system based apparel and gear collection with everything the top mountain climbers need, and nothing they don't. The result was First Ascent. We helped design and create the line plan, category aesthetic, fabric & factory sourcing outreach, Designed all the apparel & outerwear, and on site development at the factories. Exciting opportunity to work with some of the worlds top guides, and the amazing team at Eddie Bauer.