Truewerk

Image by Michael Benz

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A clothing line that defines technical apparel, First Ascent was one of Eddie Bauer's lines that attempted to move away from Eddie Bauer's casual outdoor vibe to an "Everything you need, and nothing you won't" mantra. 

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Understanding

Inspiration.

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Calm Lake

Invoking Vision

While working with athletes, it's of utmost importance to identify problems, or instances of inefficiency, and work up from there. This is how First Ascent, fellow athletes, and WERX combined to create a feedback loop of effective creation. We helped take First Ascent's goals in combination with mountaineers and snowsport athletes to design a line that took their needs to tailoring and design that made waves in the technical apparel market.

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Step One:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 

Step Two:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 
ChestPocket_39c31418-4ec0-496b-a666-23eb3552ffe7_2048x2048.webp
ChestPocket_39c31418-4ec0-496b-a666-23eb3552ffe7_2048x2048.webp

Step One:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 

Step Two:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 
ChestPocket_39c31418-4ec0-496b-a666-23eb3552ffe7_2048x2048.webp