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Designing the most versatile upland hunting vest. Ever. 

Chief Upland's mission was to create the market's most versatile, durable, and functional upland hunting vest. Additionally, materials and fit had to equally qualify for the long list of features that hunters needed. 
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ONE POWERFUL COMBO

Burgeoned from an entrepreneur and outdoorsman, Jake Lindemann, Chief Upland was created to satisfy all shortcomings of almost all upland vests on the current market, and innovate further. Born without a left hand, Jake had a resilient mindset wanting Chief Upland to provide a vest that gave hunters, no matter their capability physically or experientially, a facility that maximizes capability. 

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 The Process

How positive solutions 
​started with novel problems. 

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Step One:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 

Step Two:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 
ChestPocket_39c31418-4ec0-496b-a666-23eb3552ffe7_2048x2048.webp
ChestPocket_39c31418-4ec0-496b-a666-23eb3552ffe7_2048x2048.webp

Step One:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 

Step Two:

Chief Upland's mission was to create the most versatile, durable, and functional upland hunting vest on the market. Additionally, materials and fit had to equally qualify to the long list of features that hunters needed. 
ChestPocket_39c31418-4ec0-496b-a666-23eb3552ffe7_2048x2048.webp