Founded in 2005, WERX Design was born to partner with leading gear companies to assist in their quest to break into new product areas and achieve elevated performance levels for existing products. We enjoy working on products we use ourselves in the activities we love. WERX strives to reimagine everything from construction, to fit and function. We believe in a creative approach to design, thorough product testing, and complete oversight of the manufacturing process. We strive to meld old-world craftsmanship with today’s performance needs.
WERX is based in Fort Collins, Colorado where the outdoor elements are at our fingertips. On the slope, on the trail, or in the field, our team has the opportunity to observe new trends in apparel and gear and has endless locations to test our products in real-life elements. We are fortunate to work in an environment that feeds our creativity and inspires us daily. Our studio is conducive to product design summits, prototype reviews, and energetic brainstorming sessions alike.
Our large and ever-expanding list of suppliers gives our clients the greatest advantage in their competitive marketplace. Our team can frequently be found overseas reviewing development and inspecting production.
Since 2009 we have operated a full-time WERX office in Asia that supports design, sourcing, and production. This satellite location gives us a competitive advantage and helps us resolve production issues quickly and efficiently.
Founder / Creative Director
With 2 decades in the industry, passion drives him to build problem-solving functional apparel & gear, as well as uncover authentic construction methods in heritage products. Everything is important.
Product Development Manager
Down to every detail, problem-solving pushes Sasha to find the best fabric, fit, and source to drive the product to the next level.
With a degree in journalism and a background in photography and social media marketing, Ian is driven to create dynamic stories for brands that need to spread awareness.